Maker Overnight Oats: A Scandinavian-Inspired Packaging Revolution

PepsiCo Design & Innovation's Award-Winning Approach to Breakfast

The Maker Overnight Oats packaging is a testament to the power of simplicity and quality. The design language, inspired by Scandinavian minimalism, embraces simple geometry paired with clean iconography and sans serif letterforms. This approach translates traditional premium cues into a modern interpretation that is both visually appealing and functional.

The design's unique properties lie in its ability to convey ease through simplicity, premium ingredients through product visibility, and sustainability through a reusable jar and refill system. This strategy goes against the category norms, creating a unique point of difference that sets Maker Overnight Oats apart from other breakfast options.

One of the design's key strengths is the use of premium materials. The purposeful choice of glass jars showcases the curated real ingredients, reinforcing the message of delicious convenience. This shifts the conversation from "just another oatmeal" to a breakfast experience that is both delightful and sustainable.

The Maker Overnight Oats packaging design is more than just a pretty face. It's a story of conveying ease and quality through thoughtful design. The design language, inspired by Scandinavian simplicity, translates traditional premium cues into a modern interpretation that disrupts the norm and creates a unique point of difference.

Such a revolutionary design did not go unnoticed. The Maker Overnight Oats packaging was awarded the Golden A' Packaging Design Award in 2018. The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Maker Overnight Oats packaging is a testament to PepsiCo Design & Innovation's ability to disrupt norms and create unique, impactful designs. It's a breakfast experience that goes beyond the product, offering a delightful and sustainable solution to morning meals. This design is a shining example of how simplicity, quality, and sustainability can come together to create a truly exceptional product.